association meetings (when you're not a member)

a tip for selling to businesses & consumers

Association meetings are designed for their members and those directly related to what the association does. If there is an association for what you sell, you and/ or your company should join and get active.

Association meetings are often listed in the calendar of events in the Monday business section of local newspapers, as well as on trade show websites, and in other trade publications specific to the industry. You can also look for an association or group of associations on any search engine, and then look in the “press” or “event” area of the association’s website for additional event details.

The meetings may not be good selling opportunities, but knowing who’s hosting and who’s attending is valuable.

You’ll find associations and conferences for almost any type of business activity. Identify those that appear to be the best match for your product or service, and start attending. The American Society of Association Executives (the association for association managers) offers a list of thousands of associations searchable by name, location and industry. You can find it by clicking here.  

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