key decision makers in the news

a tip for selling to businesses

Newspaper and magazine articles often quote key decision makers, either about their companies, industry trends, or community events. You’ll find the name, company and title, and then you can go to the company website (or one of the business information or list providers – see #16 & #44) to find the contact information. Depending on your territory, read local or national publications carefully to find these quotes.

You may also find it helpful to set up a Google News Alert, which will send articles related to your industry to your email inbox every day or just once a week. First, identify a list of terms associated with your product or service (see #30). Then search those terms at Google News. On the results page, in the left column, you’ll see a link for “News Alerts.” Simply click that link, and the next page will guide you through the set-up process.

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