key decision makers in the news

a tip for selling to businesses

Newspaper and magazine articles often quote key decision makers, either about their companies, industry trends, or community events. You’ll find the name, company and title, and then you can go to the company website (or one of the business information or list providers – see #16 & #44) to find the contact information. Depending on your territory, read local or national publications carefully to find these quotes.

You may also find it helpful to set up a Google News Alert, which will send articles related to your industry to your email inbox every day or just once a week. First, identify a list of terms associated with your product or service (see #30). Then search those terms at Google News. On the results page, in the left column, you’ll see a link for “News Alerts.” Simply click that link, and the next page will guide you through the set-up process.

home | more sales tools | site map

The Secret Sauce for Sales Success

8 strategies used by top sales teams

Download this FREE guide today to see all 8 strategies.

Powerful Sales Force Automation (SFA) tools are helping to turn underperforming teams into highly successful ones. What's the secret sauce? These SFA tools are giving teams a transparent view of their sales pipeline. In doing so, they are strengthening the teams' ability to achieve greater overall performance.

With this FREE guide, you'll learn the importance of:
  • Polishing scripts and email     templates
  • Standardizing your best     practices
  • Distributing leads smartly
  • Automating boring tasks

GET IT NOW - IT'S FREE

Start something wonderful in
the lives of your customers
and team.

212° the extra degree®

Give them the small book inspiring tens of thousands of people (and hundreds of companies) around the world.

Use this link to learn more about 212.