public shows and events

a tip for selling to businesses & consumers

 Retailers, wholesalers, and industry groups often sponsor large public shows and events at local convention centers or similar properties. These are typically car shows, boat shows, home and garden shows, etc. Many are free; others may require an admission ticket.
The shows are designed for the exhibitors to sell their products and services. This is the reason many of these events are free. Ask yourself what the exhibiting companies do and who will be in attendance. Both exhibitors and attendees are potential prospects for those selling products and services that support the needs of these groups.

Evaluate a show by asking what other opportunities are created when someone attends a show.

For example, an end-of-summer boat show will attract boat companies as exhibitors and people interested in buying boats as attendees. All boat companies in attendance have a variety of business product and service needs. By attending the show, you may discover companies new to you. On the other side, the potential boat buyers (the attendees) may be in the market for an additional vehicle to haul the boat, boat insurance, financing options, or storage options.

Many shows are advertised in local newspapers and magazines, and on television, or can be found by searching local convention facilities’ websites (which can be found by searching online or in a phone book).

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