50 ways & places
7

financial tombstones

a tip for selling to businesses

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Tombstones are the advertisements you see in the business section of newspapers or in business magazines that don’t seem to sell or promote anything. They announce a financial offering or a financial transaction, which can mean a company has additional capital (money) that must be put to use (invested or spent).

Tombstones provide two things: the company and an event. Research the company listed in the tombstone. On its website, you’ll find more information about the financial transaction in a press release or in the investor relations section. Use this information to identify appropriate sales opportunities.

Some tombstones list widely held, publicly traded companies, while others may list small, lesser-known companies.

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