financial tombstones

a tip for selling to businesses

Tombstones are the advertisements you see in the business section of newspapers or in business magazines that don’t seem to sell or promote anything. They announce a financial offering or a financial transaction, which can mean a company has additional capital (money) that must be put to use (invested or spent).

Tombstones provide two things: the company and an event. Research the company listed in the tombstone. On its website, you’ll find more information about the financial transaction in a press release or in the investor relations section. Use this information to identify appropriate sales opportunities.

Some tombstones list widely held, publicly traded companies, while others may list small, lesser-known companies.

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