Growth events create sales opportunities.
On a consumer level, growth events are relatively easy to identify. A marriage of two people is a growth event. A new baby born is a growth event. A new house purchased and a house just sold are growth events. A promotion at work could be a growth event. The key here is that a positive change is involved which creates a need and/ or additional opportunity for the consumer.
In the business world, while growth events occur every day, they can be more complex. Every day, companies make announcements, make decisions and take action to help drive the growth of the company. Growth can be defined as anything that increases the size and activity of the company, for the benefit of the company. Examples of growth events include launching a new product, hiring additional staff, acquiring another company, opening a new office, receiving investments, etc.
Companies often announce growth events to obtain favorable press or news coverage on TV, in magazines, or in newspapers. Growth events may be announced before or after the actual event. Once a growth event is announced, it is time to look at the company and determine logically what sales opportunities are created as a result of the event.
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