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types of sales opportunities by event type
Examples of the types of sales opportunities a particular event may create:
new product launches
- list and lead services to reach target market for new product
- marketing services to design new collateral and promotional material
- printing services for new collateral and promotional material
- telemarketing services
- customer relationship management services to track prospects and leads
- media buying services for marketing and advertising campaigns
office relocations
- moving services
- computers
- office furniture
- office equipment
- telecommunication services
- office security systems
regional or international office expansion
- recruiting and staffing services
- commercial real estate services
- insurance
- health benefit plans
- office equipment
- office furniture
- computers
senior management changes
- recruiting and staffing services
- products and services to support the functional area (e.g. if a new CFO was hired, then products and services for accounting and financial management may be needed)
- training products and services
money raised from venture capital/ investment banks or new or expanded credit facilities
- read the announcement to find on or in what specifically the company said it would invest or spend the new money - look for “use of funds” statements - typical “use of funds” examples include:
- sales and marketing
- product development
- technology development
- research and development
- market expansion
- working capital or general corporate purposes
new or extended contracts to perform services
- products and services specific to the contract (depending on the nature of the contract, there may be opportunities to support the contract itself as a sub-contractor, or to support the growth the contract winner may experience)
- recruiting and staffing services
- contract management software
- public relations
- marketing communications
- advertising
- brand management
acquisitions and mergers
- legal advice
- tax services
- accounting
- public relations
- marketing communications
- printing
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