growth events create sales opportunities

types of sales opportunities by event type

Examples of the types of sales opportunities a particular event may create:

new product launches

• list and lead services to reach target market for new product
• marketing services to design new collateral and promotional material
• printing services for new collateral and promotional material
• telemarketing services
• customer relationship management services to track prospects and leads
• media buying services for marketing and advertising campaigns

office relocations

• moving services
• computers
• office furniture
• office equipment
• telecommunication services
• office security systems

regional or international office expansion

• recruiting and staffing services
• commercial real estate services
• insurance
• health benefit plans
• office equipment
• office furniture
• computers

senior management changes

• recruiting and staffing services
• products and services to support the functional area (e.g. if a new CFO was hired, then products and services for accounting and financial management may be needed)
• training products and services

money raised from venture capital/ investment banks or new or expanded credit facilities

• read the announcement to find on or in what specifically the company said it would invest or spend the new money - look for “use of funds” statements - typical “use of funds” examples include:

• sales and marketing
• product development
• technology development
• research and development
• market expansion
• working capital or general corporate purposes

new or extended contracts to perform services

• products and services specific to the contract (depending on the nature of the contract, there may be opportunities to support the contract itself as a sub-contractor, or to support the growth the contract winner may experience)
• recruiting and staffing services
• contract management software

 strategic directions or corporate initiatives discussed

• public relations
• marketing communications
• advertising
• brand management

acquisitions and mergers

• legal advice
• tax services
• accounting
• public relations
• marketing communications
• printing

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