free publications in your industry or vertical

a tip for selling to businesses

Some industry publications (e.g., magazines, newsletters, e-newsletters, etc.) are circulated for free to “qualified recipients.” Qualified recipients are people who identify themselves as meeting a certain set of demographics. These are the demographics that the advertisers in the publication seek to reach with their marketing messages.

Trade or vertical publications typically contain articles by or about your competitors, prospects and/ or customers. Articles often are case studies about how ABC Company successfully used XYZ’s product or service.

Study these publications and the articles for potential customer names, contact information for decision makers, and competitors.

Identify these publications in your industry or vertical, and sign up to receive them. A quick industry search on any Internet search engine or an industry association website should point you in the right direction.

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