newspaper articles

a tip for selling to businesses & consumers

Newspapers (and their websites) cover all aspects of the companies and the people that may be of interest to their subscribers. While businesses are typically covered in the business section of a newspaper, they are also mentioned in human interest and other stories that appear throughout the entire newspaper. For consumers or individuals, the reverse is true. While people are typically profiled in the lifestyle and local sections, they are also mentioned in the business sections.

If you sell locally, become an avid reader of your newspaper (or its website) - the entire newspaper. Look beyond the business section and read about the arts, entertainment, local business, politics, etc. You’ll discover the names of many companies and top decision makers at these companies, as well as the individuals in your community who may need your product or service.

For example, a story about a charity fundraiser may mention the names of several local business people who are associated with the charity. What products or services does a busy executive need?

Or, a story about the development of a new shopping mall may focus on the negative impact the mall will have on traffic; however, you’ll likely find numerous retail companies mentioned, and quotes from the owners of these companies. What does this new mall mean to these companies? What types of sales opportunities will this create? Side-to-side thinking will help you identify these additional opportunities.

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