product launch press releases

a tip for selling to businesses

Companies often announce new products and updates to existing products via a press release. These companies may be new to you. Plus, there is a compelling event at the company which will likely create sales opportunities.

First, ask yourself what the company does and determine whether it’s a good target for your product or service.

Then, ask yourself what the new product means for the company. Sales opportunities supporting a product launch include, but are not limited to, marketing services, advertising services, direct mail, printing, and list procurement. Additionally, growth opportunities created by the product launch may lead to needs for other services.

You can find these announcements on widely used press release sites, such as Business Wire and PR Newswire.

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