reviews and provider lists

a tip for selling to businesses

Publishers, online and offline, often print product and service reviews as part of their publications. These reviews are intended to provide readers with information to help them make an informed buying decision for a product or service.

As a part of these reviews, the publisher will often profile the leading providers of a product or service. This may be presented as a “top 10” list or it may mention the companies in the reviews.

Conduct web searches for reviews of products and services your current customers provide. This can potentially help you identify companies new to you with needs similar to your existing customers’ needs.

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