50 ways & places
34

real estate classifieds

a tip for selling to businesses & consumers

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A real estate classified advertisement can imply a significant life event for a consumer. By the time the advertisement is placed in the classifieds, a real estate professional has been hired, or the seller has decided to go it alone (“for sale by owner”).

However, sales opportunities related to the transaction and follow-on needs will exist. The potential sales opportunities may include moving services, storage, financial planning, estate planning, tax preparation, and insurance.

Beyond these, consider the sales opportunities created by the consumer’s relocation. Among other things, painting, decorating, landscaping and maid service may be sought out and purchased.

For those selling in the commercial real estate industry, apply similar logic to your real estate classified research efforts.

 Real estate classified advertisements are published in local newspapers. A quick check online or using a white pages directory, or just a call, or a visit to the property, will give you the information you need to make contact or add a name to your mailing list.

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