relocation announcements

a tip for selling to businesses

When a company moves, much more than its location changes. Why is it moving? Does it need more space? Less? Is it moving across town or to a completely new area? You’ll find sales opportunities exist well beyond moving and storage services.

If the company is moving to larger space, growth is anticipated. This means it may need everything from desks and computers to telephones and office supplies. Perhaps the opportunity will come in six months, but the company’s move to a larger space tells you those needs exist now or will exist soon.

Recruiting services are also a logical need for a company moving to new space. Whether you sell recruitment advertising, placement, recruiting, or temporary staffing, it may be an opportunity for you.  

An office move can also trigger a huge infrastructure upgrade in many cases. Even if you know there is an entrenched supplier, a move event is the perfect time to make contact. Perhaps the current supplier will be inconvenient in the new location or can’t competitively handle the new project.           

Moves can be announced in local newspapers, as part of local news articles or stories, in public filing documentation, or through press releases

(see additional sales tools for more information on effectively reading press releases).

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