local seminars and events

a tip for selling to businesses & consumers

Local organizations often promote seminars, speakers and events. Most newspapers publish a calendar of local business events on Mondays.

Review these published events and attend those that may attract companies and/ or individuals that fit your customer profile. Many of these events may be free.

Also, remember to consider as a prospect the company that’s hosting the event. Research what it does, and consider why its hosting the seminar. If it’s a private company, the seminar is likely an effort to attract prospects. If it’s a local business organization, it may to be trying to attract future members or to serve existing members.

What needs can you infer from the fact that it offers these events, and what sales opportunities are created? Advertising, lead generation, lead tracking, marketing communications, and sales training immediately come to mind.

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