craft shows, bazaars, festivals, etc.

a tip for selling to businesses

If you sell to home-based businesses, small offices or micro-businesses, festivals are terrific places to find companies. Two ways to do this…

First, you can attend the event and get to know some of these companies so you can better understand their needs. Use it as a networking event, but respect their time and never interfere with their reason for being there, which is to find and serve their customers.

Second, obtain a copy of the event guide and contact these companies after the event.

These SOHOs (small office/ home office) or micro-businesses (typically defined as companies with 0-10 employees) can be great sales prospects for insurance, printing services, marketing and advertising products, shipping services, computers, credit card processing, and telecommunication needs.

These events are often advertised or listed in local newspapers and magazines. Additionally, a web search (see tip #30) using any of the words in the title above will point you in the right direction. The Festival Network Online is just one comprehensive national website.

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