trade show directories

a tip for selling to businesses

Ask your customers at which trade shows they are likely to exhibit. Or, spend some time looking at your existing customer base, and identify the different industry groups to which your customers belong. You may find you have several clients in one industry. Then, research the trade shows that serve those industries (see #41). Most trade show websites allow you to search by both city and industry.

Once you’ve identified the trade shows, then visit the event sponsor’s website. The website should provide a list of past and planned exhibitors.

Contact the companies that are exhibitors. They may have needs for your products and services similar to your current customers. In many cases, these companies may be direct competitors of your customers.

You can get started at…

BusinessWire’s Trade Show News
American Trade Show Directory
TSNN: The Ultimate Trade Show Resource

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