venture capital investment press releases

a tip for selling to businesses

Search for press releases from companies in your area that announce a recent investment in the company. These companies have just reached an incredibly important milestone. Raising venture capital money is difficult, and it should mean that the company is poised for significant growth. Not all investments lead to a company going public; but for your purposes, these are terrific companies to target.

A company with venture capital funding is a company with money in the bank and a need to invest/ spend that money in order to expand the company’s operations.

Sales opportunities may exist in nearly every area. Read the press release carefully to identify the likely opportunities. Generally, the press release will give some indication of how the company plans to invest the money. For example, it might state funds may be used for sales and marketing, product development, capital equipment, etc. See “Growth events create sales opportunities” to learn more about the different sales opportunities created based on various use of funds statements.

You can find these announcements on widely used press release sites, such as Business Wire and PR Newswire.

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