engagements & wedding announcements

a tip for selling to consumers

If you’re in the wedding industry, you know weddings are big business. But even if you don’t sell wedding-related products or services, you can benefit from wedding announcements. Those of you who sell wedding-related products and services already monitor these announcements.

For those of you outside the wedding industry, consider the event the beginning of a consumer relationship. New couples may need insurance, financial planning, and real estate services. If you sell in a retail environment, add new couples to your mailing list. They’ll have wedding gift money to spend and invest, and they’re terrific consumers as they begin their lives together. Second marriages might create a completely different set of needs (and potentially more money) than first marriages.

Engagement and wedding announcements are typically published in local newspapers, but you may want to work on referral relationships to find potential prospects as well (see relationship referrals).

You may consider advertising your services on websites that serve the wedding and newlywed markets, such as…

The Knot
http://www.theknot.com

The Wedding Channel
http://www.weddingchannel.com

The Nest
http://www.thenest.com

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