the "weekend" section

a tip for selling to businesses

Many local newspapers publish on Friday, a weekend section that covers entertainment, shopping, festivals, etc., that will take place over the weekend. The articles, calendar of events, and event descriptions will help you in two ways to find new business that organize these functions.

First, it’s a source for finding companies you may not know. Contact information is often included, so it will be easy to call or visit these companies.

Second, you can learn about some of a company’s needs based on what the company is promoting. If it’s a show, you can expect it may need printing services in the future. If it’s an open house, you can expect it may need advertising and promotional services in the future.

As always, ask yourself what the company does, and what it needs based on the event.

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