

46
the yellow pages (stick with us on this one)
a tip for selling to businesses & consumers
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We’re not talking about working through the yellow pages. The idea here is to use the yellow pages to identify professionals that may be part of a larger organization. Doctors, lawyers, CPAs, etc., may list themselves separately in the yellow pages, as well as with the name of the firm or practice to which they belong.
Identifying these individuals can help you reach high net worth individuals and professionals who value other professional services.
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